E-commerce: the South drives Italian growth
The data collected and processed by
Infocamere and Unioncamere
that see the e-commerce sector and Italian entrepreneurs as protagonists arouse interest: at the end of 2018, more than 20 thousand companies have decided to seize the great opportunity offered by the internet through the opening of an online e-commerce.
A window on the world that has allowed and allows more and more Italian excellences to go beyond their local market, to open up nationally and internationally through the opening of an online business.
The business opportunity offered by the web has been seized above all by entrepreneurs in the South, thanks to the strong economic crisis and the significant drop in employment that have pushed entrepreneurs to launch themselves into online commerce.
“The army of Italian companies that has raised the virtual shutters on the web, boasts an offer ranging from clothing to cosmetics, from furniture and design to items for children or fishing. But also cars and motorcycles, household goods, food, bicycles, parquet, pharmaceuticals, books, glasses, toys up to freshwater plants, alarm systems and funeral services»
Combining an e-commerce with a physical retail therefore means:
- Opening up to a wider market by going beyond local borders, reaching the national and international market
- Add to the regular customers a large slice of users who, for reasons of time or convenience, prefer to buy online
- Have a 24/7 business giving customers the ability to make a purchase at any time of their day
- Have direct control over the product by avoiding intermediaries and significantly reducing distribution costs
- Know and track potential customers more and more precisely thanks to analysis tools and online advertising
- Start promotional campaigns at any time
- Evaluate the performance of your business in real time through a careful analysis of KPIs
E-commerce undoubtedly represents a great opportunity for growth. This opportunity has been seized above all by companies in Southern Italy. In fact, the data reveal the best performance of the e-commerce sector in Campania, followed by Abruzzo and Calabria.
Real case studies are those represented by southern companies that, aware of the value of their product and animated by the desire to grow, have raised the shutters of their online store, obtaining great favor from the national and international public.
